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Designer and founder Ama Dhami is of dual British and Indian heritage, a legacy that informs and inspires her work. Ancient Indian jewellers would describe her attention to detail and love for precious gemstones as maharatnani,

a quality that is felt in every creation, where heritage and craft are given centre stage.

The clean lines of the logo represent the modern English aesthetic, while subtle motifs inspired by Indian jewelry artistry add cultural depth creating a visually striking and cohesive ensemble.

- Strategy

- Brand Positioning
- Brand Creation
- Packaging

- Stationery
- Brand imagery

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