The Future Of Global Branding & Packaging. A creative challenge to professional designers, design agencies and design students around the world. It is an idea and an initiative to help draw attention and create debate around the issues of health warnings and marketing restrictions on packaging. Studio Noir was commissioned for the Identity and website design. Inspired by the DADA movement, (consisted of artists reject of the logic, reason, and aestheticism of modern society) the logotype plays with the idea of disruption of space as a rebellion to the health warning restrictions. The letters are distorted in order to 'fill in all restricted spaces'.